Website
Without being given any direction, the site was inspired by popular news outlets. The client was still deciding on assets and colours so wireframe was made as a template for imagery and info to be dragged and dropped as needed.
Logo
As no information was provided.  these logo concepts were entirely based off their original  logo at the time. There were 4 key things that stood out about the original logo: the colours & gradient, the square, the pointed lines, and the swoosh. Towards the end of ideation, a colour scheme was finally approved, hence the shift from orange and yellow to the darker reds.
Original
Original
Final Design
Final Design
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