Strawberry Rouge: The Scarlett Line

Client: World Wildlife Foundation Problem: The bees population is rapidly declining, despite being responsible for pollinating 1/3 of the world's crops. Insight: People don't care due to a perception it is not immediately impacting them. Challenge: Encourage consumers to take preventative action. Big Idea: "The bees will still sting you once they're gone". Team: Julie Elizabeth Taylor (CW), Sanela Delahmetovic (ACCT), Katie Nugent-Bowman (Additional AD)

"Today, a coffee shop can be found around every street corner. Tomorrow, thee won't be any coffee left to serve."
Imagine a world where one strawberry costs more than a bottle of wine. Actually, imagine a world without wine."
Save the Bees Micro Site
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